Since 2000, Informed Choice continues to be the guaranteed affordable alternative to traditional funeral homes, serving Madison and Milwaukee, Wisconsin. Offering a simplified selection process and a convenient and large facility, Informed Choice's affordable services typically will cost significantly less than they are at traditional funeral homes. Why should you pay more?

Four generations of family, along with an excellent staff, Gunderson Funeral Home proudly serves your family with the same personal care and dedication that has been passed down from generation to generation. Gunderson Funeral Home has been Dane County's longest single family operated funeral home, opening its doors in 1922. With seven convenient locations throughout Dane County and Columbia County, Gunderson Funeral Home has orchestrated compassionate, individualized life celebrations and funeral services in our communities. We understand the importance of our role during times of loss, we work hard to maintain trust and foster a caring relationship with those who look to us. Gunderson Funeral Home is devoted to providing quality, full-service funeral planning with dignity and respect.

Cress Funeral Service offers compassionate care and personalized memorial services, honoring loved ones with dignity. Our experienced team provides support and guidance, ensuring a meaningful farewell tailored to each family's needs.